Step 01
Master the Foundation
FMD, Killer Deck, data fluency
→
Step 02
Fuel the Content Engine
Video production, XHS / TikTok deployment
→
Step 03
Execute Live Operations
Independent meetings, closing deals
→
Step 04
Optimise via Triad Review
Technical · Content · Delivery feedback
→
★
Top Producer
Self-sustaining, pipeline active
Leadership — Founders & Heads
★ PropNex Millionaire Producer
Top 1% of PropNex agents — consistent multi-million dollar producer year on year
PropNex Millionaire
Kenneth Yeo
Founder, Head of KYA Real Estate
Delivery Lead · FMD Ownership
Delivery Lead · FMD Ownership
🎯 Delivery Lens
Strategic Market Operator
Results Builder
Client Value Creator
Shawn
Investment Team Lead
Head of KYA Strategy & Ops
Head of KYA Strategy & Ops
🔧 Technical Lens
Market Data Authority
Systems Architect
Eddie
Head of KYA Marketing
Content Strategy · Video Production
Content Strategy · Video Production
🎬 Content Lens
Content Strategist
Brand Builder
Team Leads — Your Direct Mentors
KYA Sell Side
The Marketing Firepower Behind You
130K+
video views
in 7 days
in 7 days
15K+
followers across
all platforms
all platforms
9
marketing channels
per listing
per listing
Ann
Team A Lead
Mentorship & Associate Development
Mentorship & Associate Development
⚡ Team Lead
Vooi Keat (VK)
Team B Lead
Mentorship & Associate Development
Mentorship & Associate Development
⚡ Team Lead
Nicholas (Nic)
Team C Lead
Mentorship & Associate Development
Mentorship & Associate Development
⚡ Team Lead
When a Seller Asks
What Do You Bring to the Table?
🎬
Premium Multilingual Video & HD Photography
English + Mandarin content for maximum buyer reach
📡
Omnichannel Campaign across 9 Platforms
XHS, TikTok, YouTube, IG, FB, WeChat & more
🏠
Home Staging, Styling & Property Prospectus
Professional presentation for every listing
Phase 1
Know Your Fundamentals
Before you educate clients, you need to understand the game yourself
Weeks 1–2
0 / 7 modules
M01
KYA Organisation & How We Operate
Who we are, how the team is structured, and what it actually means to be a KYA agent day to day.
M02
Singapore Property Market
Macro overview — current cycle, HDB vs private dynamics, government policy, and buyer landscape.
M03
HDB Timelines & Process
End-to-end HDB journey — from intent to key collection. Every milestone, eligibility rule, and waiting period.
M04
Private Condo Timelines & Process
OTP, exercise period, progressive payments, TOP, defects — the full private property purchase journey.
M05
Killer Deck Part 1 — The Market Narrative
The education side of the Killer Deck — why property, why now, and why upgrading makes sense.
M06
Regulatory Basics
ABSD, CPF rules, stamp duties, CEA obligations — the legal and financial framework every agent must know.
M07
PropNex Systems & Tools
The portals, internal tools, and platforms you'll use every day as a PropNex agent.
Gate 01 — The Fundamentals Check
Pass the Fundamentals Quiz to unlock Phase 2
- Score 15 out of 20 or higher on the Phase 1 Fundamentals Knowledge Check
- Questions cover all 7 modules — KYA structure, market dynamics, HDB, private property, regulations, and PropNex tools
Not attempted — score 15/20 to unlock Phase 2
Phase 2
Master the KYA Playbook
Learn how we select, advise, and present — the tools and frameworks that define a KYA associate
Weeks 2–3
0 / 5 modules
T01
First Meeting Deck — Full Walkthrough
Watch Kenneth's model FMD delivery end-to-end. Study every transition, question, and close — this is the standard we hold.
First Meeting Deck (FMD) — Reference Copy
Open Resource
T02
Financial Calculator Mastery
Run the numbers confidently. Master the Propnex Business Suite calculators — affordability, stamp duties, CPF usage, and monthly commitment for any client scenario.
KYA Financial Calculator — Reference Folder
Open Resource
T03
HDB Selection Framework
How to identify the right HDB unit for a client's financial profile, growth objectives, and exit strategy.
T04
Private Property Selection + MAPS Framework
The full KYA methodology for private property analysis — combining location fundamentals with our proprietary MAPS scoring system.
T05
Killer Deck Part 2 — Solutions & Close
The second half of our signature deck — objection handling, financial rebuttals, and how we close a committed client.
KYA Killer Deck — Reference Folder
Open Resource
Gate 02 — The Playbook Lock
Prove you know the playbook before entering the field
- Pass the Playbook Quiz — score 6 out of 8 or higher to unlock Phase 3
- Upload your completed financial calculation worksheet as proof of application
Not attempted — pass required (15/20)
Upload Financial Calculation
Click to upload your completed worksheet (.xlsx or .pdf)
Phase 3
Real Execution
Apply everything — real clients, real viewings, real closes
Weeks 3–5
0 / 5 milestones
F01
FMD — Shadow & Observe
Total observation mode. Shadow your mentor at a live client meeting and absorb how they adapt in real time. Check off each step as you complete it.
Arranged and attended a live shadowing session with mentor in observation mode
Completed post-meeting debrief — 3 key learnings noted
Aligned with your mentor that you are ready to lead your first meeting
F02
Optional
FMD — Lead Your First Meeting (Optional)
You drive it. Your mentor is in the room but you own the entire FMD from start to close. Track your progress below — this milestone is optional.
Led your first full FMD with mentor present
Mentor sign-off received — meeting performance passed
F03
Generate a Viewing List
Generate a viewing list for your mentor or as part of a shadowing opportunity — apply the HDB or MAPS framework to filter, rank, and justify every unit. Upload your completed list below.
Upload Your Viewing List
Click to upload your completed viewing list (.xlsx, .pdf, or .html)
F04
Viewing Fundamentals
How to conduct a viewing that moves the client forward — what to show, say, and read in the room.
F05
Closing Tactics & Administration
How to close a committed client and handle the full post-sale admin process end-to-end.
Gate 03 — The Execution Lock
Mentor sign-off: ready to build independently
- Successfully lead a live FMD — mentor sign-off confirms client dynamics were managed confidently
- A client shortlist generated and defended using the correct framework (HDB or MAPS)
- Post-meeting 3-Way Review completed with concrete improvement actions documented
Sign-off by
VK
Ann
Nic
Phase 4
Build Your Pipeline
Generate leads, build your brand, and activate the KYA network to grow together
Weeks 5–8
0 / 4 milestones
D01
Prospecting Methods
Door knocking, sphere of influence, and cold outreach — the three engines of consistent lead flow at KYA.
D02
First Content Piece Filmed
Develop, film, and publish your first personal content piece with the KYA video production team.
D03
KYA Team Structure & Resources
Understand the full KYA ecosystem — who does what, what support exists, and how to tap the network to close more deals.
D04
Referral Mechanics — Build & Earn Together
How KYA's referral structure works — share a lead, earn a fee. Build together, grow together.
Gate 04 — The Pipeline Lock
Pipeline active. Brand in motion. Network engaged.
- Active prospecting cadence established across at least two channels (door knock, sphere, or outreach)
- First content piece filmed and published — personal brand is live
- At least one referral exchange or co-broke initiated within the KYA team
Validated by
Shawn
Kenneth
Phase 5
Sustain & Grow
The Operating Cadence — self-sustaining top producer
Month 2+
Weekly
Pipeline Reviews
Weekly one-on-one check-ins with your Ground Leader to monitor deal progression and pipeline health.
Ongoing
Division Training
Regular division-level training covering advanced techniques, market updates, and team knowledge sharing.
Company-wide
Propnex Training
Access to PropNex company training events, compliance updates, and institutional research reports.
Quarterly
Killer Deck Refresh
Killer Deck updated quarterly with the latest market data. Shawn leads refresh sessions for all agents.
Always on
Consistent Content
Maintain your social media rhythm. XHS (active), TikTok (lead gen), and IG (brand presence).
★ Ultimate Goal
Top Producer Status
First transaction closed. Pipeline established. Self-sustaining content activated. Welcome to the flywheel.
What You Have Access To
Resource Library
Unmatched proprietary tools and infrastructure available to every KYA agent from Day 1.
Killer Deck (~200 Slides)
Market expertise at your fingertips. The comprehensive Singapore property market deck with data-backed forecasts and objection slides.
- Singapore property market overview & current cycle
- Key market statistics and data-backed forecasts
- Myth-busting and objection handling slides
First Meeting Deck & Calculator
Your client acquisition toolkit. A highly structured, customised talk track paired with a live financial calculator.
- Structured FMD talk track — customised per agent
- Financial calculator for live client scenarios
- TDSR / MSR mapping for HDB & private properties
Social Media Channels
Established audience infrastructure ready to tap into. Deploy into the KYA content ecosystem from Day 1.
- XHS — active community and engagement channel
- TikTok — content-driven lead generation
- Instagram — personal brand presence
Video Production Team
A dedicated 10+ person professional video production team at your disposal. Zero production experience needed.
- On-location filming support
- Full post-production and editing
- Personal intro video for brand building
Scripts & Messaging Library
Tested, ready-to-use language frameworks across every touchpoint. Never start from a blank page.
- Client prospecting scripts
- Door knocking scripts
- Social media caption templates
- Follow-up message sequences (Day 1, 3, Week 2)
Mentorship & Propnex Infrastructure
Three dedicated leaders as personal coaches, plus full access to PropNex's institutional resources and support.
- Assigned mentor from Day 1 (VK, Ann, or Nic)
- Live shadowing at actual client meetings
- PropNex legal / compliance support
- Institutional research reports access
Shareable Agent Content
Content Vault
KYA-filmed videos ready to watch, learn from, and share directly with clients via WhatsApp or email.
KYA Real Estate · Enablement Program
Trust the blueprint. Rely on your leaders. Execute the system.